Privacy Policy

We do everything we can to protect your privacy. If we ask for or collect any information from you, we use it in accordance with this policy.

We may change or update our privacy policy from time to time. It is your responsibility to check for updates every now and then. This policy is effective from July 26, 2013.

What we collect

We may collect the following information:

  • Name and title
  • Email address and other contact information
  • Demographic information like your postcode, interests and preferences
  • Other information relating to surveys

What we use it for:

  • Internal record keeping
  • To improve our products and services
  • To send you newsletters (if you’ve asked us to)
  • Occasional market research
  • Security

We’ll always keep your information secure. We have put in place suitable physical, electronic and managerial procedures to do so.


A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site.

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic so we can improve our website by tailoring it to your needs. We only use this information for statistical analysis and then we remove the data from the system.

Cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

If you don’t want to receive cookies, you can modify your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether. You can also delete cookies that have already been set.

If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

Cookies on the Values Academy website

Google Analytics: we use this to understand how our site is being used so we can improve our visitors’ experience. Your user data is all anonymous. You can find out more about Google’s position on privacy at

Links to other websites

If you click on a link to another external site, you’ll leave the Values Academy website. When you do so, we cannot be responsible for your privacy and protection on that site. It is your responsibility to check that site’s privacy policy and terms and conditions.

Controlling your personal information

If you change your mind and don’t want us to contact you again, you can write to us or email us at

If you fill in a form on our site, you can click the box that tells us you don’t want us to contact you for marketing purposes.

We will not sell, distribute or lease any of your information to anyone else without your written permission, unless the law requires us to do so.

You may ask us for details of the personal information we hold about you under the Data Protection Act 1998. We will charge you a small fee for providing this information. If you’d like a copy, please write to us at:

Values Academy
College House
Albion Place
Hockley Hill
B18 5AQ

If you think that any of the information we have on you is incorrect, please contact us as soon as possible. We will correct it straight away.